The price of filling up moved into record territory in New Brunswick this morning and Good Friday may turn out to be a bad day for motorists in Nova Scotia.

The price rose more than three cents per litre overnight in New Brunswick, nearing or exceeding the $1.40 per litre mark.

Meanwhile in Nova Scotia, where gas prices are already the highest in the region, drivers can expect to pay even more in the morning.

The cost of gasoline for Islanders is far from a deal, but the price on Prince Edward Island remains the lowest in the Maritimes.

On a day when gas prices went up, the cost at one station in Oromocto, N.B. fell by 45 cents per litre to 92.3 cents and motorists could barely contain their excitement.

"I think this is wonderful," says one motorist. "We get a break at the gas pumps. Anytime, I'll take it."

It was a scheme dreamed up by Fred FM, a radio station that even brought its own superhero, Gasman, to the pumps.

"When you look at it, you gotta say ‘why is gas so high? Why is it at a dollar whatever, when the price of crude isn't there?'" says program director John Knox.

Within minutes of the radio announcement, dozens of vehicles had clogged the gas station.

"This frees up money for other things," says one motorist.

The temporary break at the pump came at a good time - one day before the long weekend, but many motorists say the days of driving long distances on long weekends are fast coming to an end.

"I just think it is the big wigs getting more money out of us little guys," says another motorist.

The cheap gas in Oromocto only lasted for about 30 minutes and it didn't take long for the station to go through 3,000 litres before the bargain came to an end.

Motorists were also seen lining up at the pumps in Nova Scotia Thursday afternoon, as they anticipated the overnight price increase, which is expected to reach a record high.

In some places, particularly in rural areas, the new price may approach the $1.50 mark.

With files from CTV Atlantic's Mike Cameron